Subterfuge involves concealing real goals with something less noticeable or acceptable. He donated generously, but it was subterfuge to win public support.
Pro Tip 2/3
Negative Connotation
Subterfuge usually implies dishonesty and isn't seen as a positive action. The manager's subterfuge led to distrust among the employees.
Pro Tip 3/3
Underhanded Methods
Subterfuge is often used to describe sneaky or shady ways of doing things. She resorted to subterfuge to bypass the company's regulations.