Joe Bastianich

I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

American Chef

Martin Freeman

The design of 'Love Actually,' the typeface, the basic line of that poster and that DVD cover has been ripped off so many times.

English Actor

Bruno Maag

A good typeface is like a well-crafted English or Italian suit: it always looks perfect.

Swiss Designer

A coherent typeface is an essential part of a coherent branding strategy.

Typefaces vary in design and convey different feelings, from professional to playful.

Design Variety

A serif typeface has small lines at the ends of characters, while sans-serif doesn't.

Serif vs. Sans-serif

Companies use specific typefaces to create a recognizable brand identity.

Branding Identity

In computing, choosing a typeface includes selecting the style and size for digital texts.

Technical Specificity

Choosing a clear typeface can make digital content more accessible to readers with visual impairments.

Accessibility Importance

Typeface choice can influence the emotional response of the reader in digital communication.

Emotional Impact

 Type is something we consume in enormous quantities. In much of the world, it's completely inescapable. But few consumers are concerned to know where a particular typeface came from