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Underbid

usgb/ˌʌndərˈbɪd/Volume
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LampPro Tip 1/3
Business TacticsPlay
Underbid can imply a strategic move by a company to gain market share by offering lower prices. SlideTo capture more clients, they underbid their competitor's offer.
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Risk ImplicationsPlay
Underbidding could lead to losses if costs are underestimated in the bid. SlideThe contractor regretted underbidding as the project incurred unexpected expenses.
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Comparative AdvantagePlay
Underbidding usually indicates that the seller has a lower cost base or is willing to accept less profit. SlideTheir ability to underbid was due to efficient production processes.