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Undersell

usgb/ˌʌndərˈsel/Volume
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LampPro Tip 1/3
Competitive StrategyPlay
Using 'undersell' often refers to a business tactic to attract customers by being cheaper than others. SlideThe store could undersell rivals during the holiday season.
LampPro Tip 2/3
Price WarsPlay
'Undersell' suggests a deliberate action, possibly triggering a price war where competitors continue to drop prices. SlideCompanies might undersell at a loss to dominate the market.
LampPro Tip 3/3
Not Just DiscountsPlay
'Undersell' can imply selling more cheaply without highlighting discount sales or promotions. SlideEven without sales, their strategy was to consistently undersell the average market price.