
Undersell
Competitive Strategy
Using 'undersell' often refers to a business tactic to attract customers by being cheaper than others.
The store could undersell rivals during the holiday season.
Price Wars
'Undersell' suggests a deliberate action, possibly triggering a price war where competitors continue to drop prices.
Companies might undersell at a loss to dominate the market.
Not Just Discounts
'Undersell' can imply selling more cheaply without highlighting discount sales or promotions.
Even without sales, their strategy was to consistently undersell the average market price.