Using 'undersell' often refers to a business tactic to attract customers by being cheaper than others. The store could undersell rivals during the holiday season.
Pro Tip 2/3
Price Wars
'Undersell' suggests a deliberate action, possibly triggering a price war where competitors continue to drop prices. Companies might undersell at a loss to dominate the market.
Pro Tip 3/3
Not Just Discounts
'Undersell' can imply selling more cheaply without highlighting discount sales or promotions. Even without sales, their strategy was to consistently undersell the average market price.