Understand the situation to grasp why something is described with 'unimportance'. At the charity event, she talked about her expensive dress with unimportance.
Pro Tip 2/3
Emphasis on Humbleness
'Unimportance' can convey modesty when discussing personal achievements or possessions. He mentioned his award with unimportance, not wanting to boast.
Pro Tip 3/3
Not Always Literal
Sometimes 'unimportance' is used ironically to draw attention to the importance of something. She pointed out the 'unimportance' of voting, causing others to debate its true significance.