W. E. B. Du Bois

Strange, is it not, my brothers, how often in America those great watchwords of human energy - 'Be strong!' 'Know thyself!' 'Hitch your wagon to a star!' - how often these die away into dim whispers when we face these seething millions of black men? And yet do they not belong to them? Are they not their heritage as well as yours?

American Writer

Ian Hacking

Amartya Sen is best known to the general reader for his powerful essays on famine. He is an optimist about some of our gravest economic problems, such as mass starvation in a world that at present can easily produce more food than everyone can eat. Reason and voluntary participation are his watchwords.

Canadian Philosopher

Jamais Cascio

With increasing fervor since the 1980s, sustainability has been the watchword of scientists, environmental activists, and indeed all those concerned about the complex, fragile systems on the sphere we inhabit. It has shaped debates about business, design, and our lifestyles.

Sandi Toksvig

One of my life's watchwords is 'hyggelig.' It's an untranslatable Danish term for getting together with friends and family and sitting around in a cosy atmosphere with nice food and wine and candles.

British Writer

John Bright

I am for peace, retrenchment and reform, the watchword of the great Liberal Party thirty years ago.

British Politician

Johann Wolfgang von Goethe

Divide and rule, the politician cries; unite and lead, is watchword of the wise.

German Writer

Daniel Burnham

Let your watchword be order and your beacon beauty.

American Architect

Often used by organizations to encapsulate their core values or mission in a memorable way.

Corporate Essence

Serves as a foundational idea that guides behavior and decisions within a group.

Guiding Principle

Frequently seen in advertising or political campaigns to create a memorable and positive association.

Popular Phrases

Used within specific groups to recognize members and maintain privacy or security.

Exclusive Recognition

Originating in military contexts for identification and security during operations.

Historical Use

Changes periodically to maintain its effectiveness as a security measure.

Temporary Secret

 selectively done it for a specific you know with with a bar bars in one area or things like that but that's really I think the world should look at that example because they have achieved it without shutting down the economy it's almost like the the watchword for a

Watchword