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Watchword

usgb/ˈwɑːtʃwɜːrd/Volume
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Corporate EssencePlay
Often used by organizations to encapsulate their core values or mission in a memorable way. SlideOur company's watchword, 'Innovation for All,' highlights our commitment to accessible technology.
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Guiding PrinciplePlay
Serves as a foundational idea that guides behavior and decisions within a group. SlideThroughout the project, 'sustainability' was our watchword; it influenced all our choices.
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Popular PhrasesPlay
Frequently seen in advertising or political campaigns to create a memorable and positive association. SlideThe candidate's watchword, 'Prosperity for People,' was plastered on all her banners.
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