Wholesaler/ˈhəʊlseɪlər/ Definition 1 of 1Pro Tip 1/3Business-to-Business Wholesalers typically deal with other businesses, not the general public. She sourced her shop inventory directly from a textile wholesaler. Pro Tip 2/3Bulk Sales Wholesalers often sell items in large quantities, not individually. Buying from a wholesaler means purchasing 100 units minimum. Pro Tip 3/3Lower Prices Goods from wholesalers are usually cheaper than retail because they’re sold in bulk. Retailers enjoy lower prices when they order from wholesalers.