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LampPro Tip 1/3
Call to ActionPlay
Advertisements often include a phrase that urges the reader to do something, like 'Call now' or 'Visit today'. SlideThe car advertisement ended with 'Book your test drive today!' to encourage immediate action.
LampPro Tip 2/3
Persuasive LanguagePlay
Advertisements use persuasive language to convince you of the benefits of a product or service. SlideThe advertisement claimed their juice was 'bursting with natural flavors'.
LampPro Tip 3/3
Visual AppealPlay
Print and online ads often use attractive images or graphics to grab attention. SlideThe perfume advertisement featured a famous actor to create a visually appealing message.