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Affect

usgb/əˈfekt/Volume
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LampPro Tip 1/3

Context Matters

The effect is direct when 'affect' is used. Look for what is influenced.

Illustration for Context Matters
Pollution can affect air quality.
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Not Always Negative

'Affect' doesn't imply a negative influence; the context determines it.

Illustration for Not Always Negative
Regular exercise positively affected his health.
LampPro Tip 3/3

Confusion With 'Effect'

'Affect' is the action; 'effect' is the result. They are often confused.

Illustration for Confusion With 'Effect'
The movie didn't affect me much.
Visual representation of the word "Affect"

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