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Affect
Context Matters![Play](https://cdn-wordup.com/WebsiteImages/DictionaryPics/BlackPlay.svg)
The effect is direct when 'affect' is used. Look for what is influenced. ![Slide](https://word-images.cdn-wordup.com/tips/RQMFb5EyexGtkHtwccNTigSNwOA.webp)
Not Always Negative![Play](https://cdn-wordup.com/WebsiteImages/DictionaryPics/BlackPlay.svg)
'Affect' doesn't imply a negative influence; the context determines it. ![Slide](https://word-images.cdn-wordup.com/tips/jrqLuQHcFh1iZjhD7uPkNAUVM.webp)
Confusion With 'Effect'![Play](https://cdn-wordup.com/WebsiteImages/DictionaryPics/BlackPlay.svg)
'Affect' is the action; 'effect' is the result. They are often confused. ![Slide](https://word-images.cdn-wordup.com/tips/ZmNkbgDJPOhnCAn2k4qxdG49Kc.webp)