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LampPro Tip 1/2
Association DegreePlay
Used when something is officially connected, but not a full part of another group. SlideThe new initiative won't affiliate directly with the company but will work alongside it.
LampPro Tip 2/2
Partnering UpPlay
Often implies a lesser degree of commitment than a merger or acquisition. SlideThe tech startup chose to affiliate with the industry giant rather than merge.