
Allure
Abstract Quality
Allure as a noun describes an intangible, captivating quality that isn't easily defined.

The allure of the ancient castle was its haunting beauty.
Emotional Reaction
When discussing allure, think about how something can provoke a strong emotional response or desire.

The job offered not just a salary, but the allure of travel and freedom.
Often Positive
Allure generally has a positive connotation, implying something is desirable and appealing.

Despite the difficulties, the allure of mountain climbing is irresistible to many.
Compare with
AppealAttractionCharmEnchantmentEnticeFascinationLureSeduceTemptation
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