Allure

usgb/əˈlʊr/Volume
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Abstract QualityPlay
Allure as a noun describes an intangible, captivating quality that isn't easily defined. SlideThe allure of the ancient castle was its haunting beauty.
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Emotional ReactionPlay
When discussing allure, think about how something can provoke a strong emotional response or desire. SlideThe job offered not just a salary, but the allure of travel and freedom.
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Often PositivePlay
Allure generally has a positive connotation, implying something is desirable and appealing. SlideDespite the difficulties, the allure of mountain climbing is irresistible to many.