Beguile

usgb/bɪˈɡaɪl/Volume
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Hidden PersuasionPlay
Beguile implies a sense of being led astray by charm, not just attraction. SlideThe salesman beguiled the customers with his smooth talking.
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Negative ConnotationsPlay
While 'beguile' can seem positive, it often suggests deceitfulness; it's less benign than simply 'charm'. SlideAdvertisers often beguile us into wanting things we don't need.
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Cautious UsePlay
Use 'beguile' carefully; it can imply manipulation which may offend if used inaccurately. SlideShe didn't just charm her friends; she beguiled them into supporting her scheme.