Brag
Definition 1 of 3
Pro Tip 1/2
Social Context
Bragging is often seen negatively in social conversations and could annoy others. John's constant bragging about his new phone put off his friends.
Pro Tip 2/2
Subtle Arrogance
Using 'brag' suggests the speaker is aware they might come off as arrogant. I don't mean to brag, but my work has won awards.