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LampPro Tip 1/2
Social ContextPlay
Bragging is often seen negatively in social conversations and could annoy others. SlideJohn's constant bragging about his new phone put off his friends.
LampPro Tip 2/2
Subtle ArrogancePlay
Using 'brag' suggests the speaker is aware they might come off as arrogant. SlideI don't mean to brag, but my work has won awards.