Brand/brænd/ Definition 1 of 5Pro Tip 1/3Corporate Identity A brand often embodies the reputation and values of a company. The Disney brand represents family-friendly entertainment. Pro Tip 2/3Global Recognition Famous brands can be recognized all over the world, increasing their value. Coca-Cola is one of the most recognized brands globally. Pro Tip 3/3Brand Loyalty People often have a strong preference for certain brands over others. Many people have brand loyalty to Apple products.