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Famous AssociationsPlay
Catchphrases often become linked to the celebrity who made them famous. SlidePeople think of Arnold Schwarzenegger when they hear 'I'll be back'.
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Cultural ImpactPlay
Catchphrases can reflect cultural trends or values of a time period. SlideThe catchphrase 'Where's the beef?' caught the 80s' commercial zeitgeist.
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Immediate RecognitionPlay
Well-known catchphrases make an immediate connection with the audience. SlideUpon hearing 'To infinity and beyond!', people instantly think of Toy Story.