
Catchphrase
Famous Associations
Catchphrases often become linked to the celebrity who made them famous.
People think of Arnold Schwarzenegger when they hear 'I'll be back'.
Cultural Impact
Catchphrases can reflect cultural trends or values of a time period.
The catchphrase 'Where's the beef?' caught the 80s' commercial zeitgeist.
Immediate Recognition
Well-known catchphrases make an immediate connection with the audience.
Upon hearing 'To infinity and beyond!', people instantly think of Toy Story.