Catchphrase/ˈketʃfreɪz/ Definition 1 of 2Pro Tip 1/3Famous Associations Catchphrases often become linked to the celebrity who made them famous. People think of Arnold Schwarzenegger when they hear 'I'll be back'. Pro Tip 2/3Cultural Impact Catchphrases can reflect cultural trends or values of a time period. The catchphrase 'Where's the beef?' caught the 80s' commercial zeitgeist. Pro Tip 3/3Immediate Recognition Well-known catchphrases make an immediate connection with the audience. Upon hearing 'To infinity and beyond!', people instantly think of Toy Story.