Cheap/tʃiːp/ Definition 1 of 5Pro Tip 1/3Cultural Perception In some cultures, buying cheap can be seen as thrifty and smart, not negative. Getting these cheap items was a smart deal. Pro Tip 2/3Not Always Negative While 'cheap' can imply low quality, it often just refers to the low price. I found a cheap flight for our trip. Pro Tip 3/3Marketing Spin Companies might avoid 'cheap' for its negative tone, preferring 'affordable.' We offer affordable prices for quality service.