Connotation
Definition 1 of 2
Pro Tip 1/3
Cultural Sensitivity
Some words carry different connotations in various cultures, so be mindful of the audience. The word 'thrifty' has a positive connotation of saving in some cultures, but may imply stinginess in others.
Pro Tip 2/3
Emotional Impact
Connotation affects emotions; choose words that create the right feeling for your message. Using 'slim' rather than 'skinny' has a more positive connotation.
Pro Tip 3/3
Avoid Misinterpretation
Be clear with words having both negative and positive connotations to prevent misunderstanding. 'Childlike wonder' has a positive connotation, unlike 'childish behavior.'