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Connotation

usgb/ˌkɑːnəˈteɪʃn/Volume
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LampPro Tip 1/3
Cultural SensitivityPlay
Some words carry different connotations in various cultures, so be mindful of the audience. SlideThe word 'thrifty' has a positive connotation of saving in some cultures, but may imply stinginess in others.
LampPro Tip 2/3
Emotional ImpactPlay
Connotation affects emotions; choose words that create the right feeling for your message. SlideUsing 'slim' rather than 'skinny' has a more positive connotation.
LampPro Tip 3/3
Avoid MisinterpretationPlay
Be clear with words having both negative and positive connotations to prevent misunderstanding. Slide'Childlike wonder' has a positive connotation, unlike 'childish behavior.'
Slide

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