Contend

usgb/kənˈtend/Volume
Left Definition 1 of 3Right
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Competitive ContextPlay
Used when describing rivalry and efforts to win a goal. SlideThe two athletes will contend for the championship title tomorrow.
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Intensity of EffortPlay
Implies a considerable amount of effort and determination. SlideDespite his injury, he's contending for the gold medal.
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Not Instant WinPlay
Suggests ongoing effort over time rather than a single event. SlideThe startup had to contend with established brands for years.