Contend
Definition 1 of 3
Pro Tip 1/3
Competitive Context
Used when describing rivalry and efforts to win a goal. The two athletes will contend for the championship title tomorrow.
Pro Tip 2/3
Intensity of Effort
Implies a considerable amount of effort and determination. Despite his injury, he's contending for the gold medal.
Pro Tip 3/3
Not Instant Win
Suggests ongoing effort over time rather than a single event. The startup had to contend with established brands for years.