Cowardice

usgb/ˈkaʊərdɪs/Volume
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Negative ConnotationPlay
Cowardice carries a strong negative feeling; it's an insult to someone's character. SlideShe called him out for his cowardice in not standing up for his beliefs.
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Not Physical OnlyPlay
Cowardice isn't just about physical threats; it can apply to avoiding challenges or confrontations. SlideAvoiding the difficult conversation was seen as cowardice.
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Cultural PerceptionsPlay
Perceptions of cowardice can vary by culture; what's cowardly in one may not be in another. SlideIn some societies, retreat might be strategic, not cowardice.