Demise/dɪˈmaɪz/ Definition 1 of 3Pro Tip 1/3Metaphorical Use Often used metaphorically to describe the end of something non-living, like an organization. The tech bubble's demise affected many startups. Pro Tip 2/3Not Always Negative Can refer to the end of negative things, implying a positive outcome. The dictator's demise led to the country's freedom. Pro Tip 3/3Abstract Concepts Used for ceasing abstract concepts, like traditions or ideas. The old custom saw its demise with modernization.