Demographic

usgb/ˌdeməˈɡræfɪk/Volume
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LampPro Tip 1/3
Market FocusPlay
Marketers use 'demographic' to describe a market segment they target with ads. SlideOur new product appeals to the millennial demographic.
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Not IndividualsPlay
'Demographic' refers to a large group, not a single person. SlidePeople over sixty-five make up a growing demographic.
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Societal ChangesPlay
Use 'demographic' to discuss societal changes like birth rates or migration patterns. SlideThe city's demographic has shifted due to urbanization.