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Negative PortrayalPlay
Demonize suggests portraying someone in an especially negative light, emphasising bad qualities. SlideActivists claimed the company demonized protestors to discredit their cause.
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Media InfluencePlay
When used in a media context, it means showing someone as the 'bad guy' to influence public opinion. SlideThe documentary seemed to demonize the entire industry recklessly.
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Exaggeration RiskPlay
Be cautious that 'demonize' can imply an unfair or exaggerated negative depiction. SlideThe politician complained that his opponents demonized his policies.