Demonize
Definition 1 of 3
Pro Tip 1/3
Negative Portrayal
Demonize suggests portraying someone in an especially negative light, emphasising bad qualities. Activists claimed the company demonized protestors to discredit their cause.
Pro Tip 2/3
Media Influence
When used in a media context, it means showing someone as the 'bad guy' to influence public opinion. The documentary seemed to demonize the entire industry recklessly.
Pro Tip 3/3
Exaggeration Risk
Be cautious that 'demonize' can imply an unfair or exaggerated negative depiction. The politician complained that his opponents demonized his policies.