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Purposeful ActionPlay
Used when the action has a clear goal or intention. SlideHer latest endeavour was aimed at raising money for charity.
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Serious EffortPlay
Implies a significant amount of thought and effort was put in. SlideWriting a novel is no small endeavour.
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Positive ConnotationPlay
Often used to describe efforts with a positive or noble aim. SlideTheir endeavour to protect the environment won widespread support.