Entrepreneur/ˌɑːntrəprəˈnɜːr/ Definition 1 of 2Pro Tip 1/3Risk Taking Focuses on assuming risks for potential rewards when starting a business. He became an entrepreneur, investing his savings into a start-up. Pro Tip 2/3Innovation Implies innovating or creating new products, services, or methods. As an entrepreneur, she developed a revolutionary app. Pro Tip 3/3Business Founder Frequently used to describe someone who establishes a new company. The entrepreneurs presented their startup at the conference.