Feature/ˈfiːtʃər/ Definition 1 of 6Pro Tip 1/3Product Highlights Often used in marketing to emphasize the unique aspects of a product. The laptop's unique feature is its 12-hour battery life. Pro Tip 2/3Not Always Positive While often positive, 'feature' can also refer to a less favorable characteristic. A notable feature of this area is the high crime rate. Pro Tip 3/3Versatile Term 'Feature' can apply to physical objects, software, services, and more. The new app's best feature is its user-friendly interface.