Gimmick

usgb/ˈɡɪmɪk/Volume
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LampPro Tip 1/3
Attention GrabbingPlay
Gimmicks in business are meant to grab your attention quickly, not always to offer value. SlideThe free phone case was a gimmick to get customers in the door.
LampPro Tip 2/3
Skepticism TriggerPlay
People might be skeptical of gimmicks as they can seem too good to be true. SlideIs this buy-one-get-one-free deal just a gimmick?
LampPro Tip 3/3
Short-term DrawPlay
Gimmicks are often temporary tricks to increase short-term interest or sales. SlideThe shop's cashback offer is just a seasonal gimmick.