Gimmick
Definition 1 of 3
Pro Tip 1/3
Attention Grabbing
Gimmicks in business are meant to grab your attention quickly, not always to offer value. The free phone case was a gimmick to get customers in the door.
Pro Tip 2/3
Skepticism Trigger
People might be skeptical of gimmicks as they can seem too good to be true. Is this buy-one-get-one-free deal just a gimmick?
Pro Tip 3/3
Short-term Draw
Gimmicks are often temporary tricks to increase short-term interest or sales. The shop's cashback offer is just a seasonal gimmick.