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Positive EmotionPlay
Goodwill implies a warm, positive feeling towards others, showing friendliness or support. SlideShe volunteers regularly out of pure goodwill.
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Cultural WarmthPlay
Goodwill is often related to holidays and events, symbolizing peace and kindness during special times. SlideDuring Christmas, people exchange gifts as a sign of goodwill.
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Not MaterialPlay
Goodwill in a non-business sense isn't something you can touch or see, but it's felt emotionally and socially. SlideThe community's goodwill was evident in how they helped each other after the storm.