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Cultural PerceptionPlay
Perceived differently across cultures; what’s immoral in one, might be normal in another. SlidePublic displays of affection are considered immoral in some cultures.
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Subjective TermPlay
Based on personal beliefs, so what one sees as immoral, another may not. SlideHe found her casual dating immoral, but she disagreed.
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Negative ConnotationPlay
Using 'immoral' often implies judgment, and can offend if used carelessly in conversation. SlideReferring to their traditions as immoral sparked an argument.