Immortal
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Fantasy Genre
The term 'immortal' is often used in stories involving magical beings or worlds, like fantasy novels and films. The immortal elves in the story have secrets unknown to mankind.
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Not Literal
Sometimes 'immortal' is used metaphorically to describe something unbeatable or impervious to harm. The boxer's fans see him as immortal in the ring.
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Hyperbole
It is often used as a hyperbole to emphasize the strength or durability of a person or object. The legend of the immortal phone that can't be broken is just an exaggeration.