Incentive

usgb/ɪnˈsentɪv/Volume
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Motivational ToolPlay
Incentives are used to push people towards achieving goals or improving performance. SlideShe signed up for the marathon because the prize money was a great incentive.
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Personal or GroupPlay
Incentives can be for an individual or a group, like a team or company. SlideThe sales team had an incentive to be the best this quarter.
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Positive ReinforcementPlay
Incentives often involve rewards rather than punishments. SlideChildren were given incentives to read more books during their summer vacation.