Innovative/ˈɪnəveɪtɪv/ Definition 1 of 1Pro Tip 1/3Tech Advancements Often used to describe breakthroughs in technology that change how we live. The company's innovative software has transformed data analysis. Pro Tip 2/3Research Context Related to novel findings or methods in academic or scientific studies. Her innovative research could lead to a cure for the disease. Pro Tip 3/3Business Creativity Refers to original strategies or products that stand out in the market. Their innovative marketing campaign went viral.