Logo/ˈləʊɡəʊ/ Definition 1 of 2Pro Tip 1/3Brand Identity A logo often conveys the brand's personality and values, beyond just identification. Apple's logo suggests simplicity and modernity. Pro Tip 2/3Visibility Logos are designed to be highly visible and easily recognized at a glance. McDonald's golden arches are seen from far away. Pro Tip 3/3Legal Protection Logos are trademarked to protect them from being used by others without permission. The Nike swoosh is trademarked.