Logo
Definition 1 of 2
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Brand Identity
A logo often conveys the brand's personality and values, beyond just identification. Apple's logo suggests simplicity and modernity.
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Visibility
Logos are designed to be highly visible and easily recognized at a glance. McDonald's golden arches are seen from far away.
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Legal Protection
Logos are trademarked to protect them from being used by others without permission. The Nike swoosh is trademarked.