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Brand IdentityPlay
A logo often conveys the brand's personality and values, beyond just identification. SlideApple's logo suggests simplicity and modernity.
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Logos are designed to be highly visible and easily recognized at a glance. SlideMcDonald's golden arches are seen from far away.
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Legal ProtectionPlay
Logos are trademarked to protect them from being used by others without permission. SlideThe Nike swoosh is trademarked.