Loyalty/ˈlɔɪəlti/ Definition 1 of 3Pro Tip 1/3Team Spirit Used to express faith in collective goals in sports or work environments. Her loyalty to the team ensured their victory against all odds. Pro Tip 2/3Emotional Bond Highlights a deep emotional connection, often seen in friendships or family ties. His loyalty to his childhood friends never wavered. Pro Tip 3/3Brand Support Can refer to consumers' preference for certain brands, beyond rational factors. Many customers' loyalty to the brand comes from years of satisfaction.