Lucrative/ˈluːkrətɪv/ Definition 1 of 2Pro Tip 1/3Business Focus Often used to describe profitable activity within a career or market. Their latest software release was highly lucrative. Pro Tip 2/3Positive Implication Implies success and a desirable outcome beyond just profit. The filmmaker's project turned out to be a lucrative endeavor. Pro Tip 3/3Context Matters Best used in professional or financial contexts, not personal life. Her investment strategies proved to be quite lucrative.