Lure/lʊr/ Definition 1 of 3Pro Tip 1/3Negative Connotation Often implies a deceitful or dishonest attraction, guiding someone towards something bad. The lure of quick fixes can lead to poor decision-making. Pro Tip 2/3Strong Pull Indicates a powerful attraction that can be difficult to resist. Despite the risks, the lure of fame draws many to Hollywood. Pro Tip 3/3Caution Advised Used to warn someone about a potential trap hidden behind something enticing. Be wary of the lure of discounted deals that seem too good to be true.