Mortify

usgb/ˈmɔːrtɪfaɪ/Volume
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Emotional ImpactPlay
Mortify suggests a deep sense of shame, often publicly witnessed. SlideHe was mortified when he realized his microphone had been on the whole time.
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IntensityPlay
Mortify indicates a stronger feeling than just 'embarrassed' or 'awkward'. SlideShe was mortified by her mistake during the performance, not just embarrassed.
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InvolvementPlay
To mortify often involves others witnessing the event leading to humiliation. SlideHis friends mortified him by recounting his blunders in front of his date.