Oblivious

usgb/əˈblɪviəs/Volume
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Negative ConnotationPlay
Often implies negligence or lack of consideration for others. SlideShe was oblivious to her friend's discomfort.
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Cultural ReferencesPlay
Used in media to describe characters unaware of obvious things. SlideThe movie's hero was oblivious to the villain's scheme.
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Often NegativePlay
Although neutral, it's usually negative, suggesting a lack of attention. SlideHe was oblivious to the danger signs.