Oblivious/əˈblɪviəs/ Definition 1 of 2Pro Tip 1/3Negative Connotation Often implies negligence or lack of consideration for others. She was oblivious to her friend's discomfort. Pro Tip 2/3Cultural References Used in media to describe characters unaware of obvious things. The movie's hero was oblivious to the villain's scheme. Pro Tip 3/3Often Negative Although neutral, it's usually negative, suggesting a lack of attention. He was oblivious to the danger signs.