Persuasion

usgb/pərˈsweɪʒn/Volume
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Active EngagementPlay
Persuasion involves actively engaging with someone's thoughts and feelings to influence them. SlideThrough active engagement, he used persuasion to encourage his friends to recycle.
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Emotional AppealPlay
Persuasion often appeals to emotions rather than logic, to influence decisions. SlideHer speech used strong emotional appeals for persuasion, leaving the audience moved.
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Subtle TechniquesPlay
Persuasive techniques can be subtle, like using specific words that have positive connotations. SlideAdvertisers use subtle persuasion in their choice of words to attract customers.