Plummet

usgb/ˈplʌmɪt/Volume
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Economic ContextPlay
Use 'plummet' to describe rapid declines in business or economic situations, showing urgency or distress. SlideWhen the scandal was revealed, the company's stock price plummeted.
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Dramatic EffectPlay
'Plummet' adds drama, suggesting something is falling quickly and might cause shock or surprise. SlideSales have plummeted this quarter, alarming the management team.
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Negative ConnotationPlay
The word 'plummet' often has a negative connotation, as most contexts involve undesirable decreases. SlideVisitor numbers at the park plummeted due to the ongoing storms.