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LampPro Tip 1/3
Industry FocusPlay
Publicists are often associated with the entertainment industry, like movies or music. SlideThe pop star's publicist organized a huge album launch party.
LampPro Tip 2/3
Not Always OfficialPlay
Sometimes, publicists give information 'off the record' to create buzz. SlideHer publicist hinted off the record that she might be working on a secret project.
LampPro Tip 3/3
Damage ControlPlay
Publicists handle negative publicity and help improve their client's image. SlideAfter the scandal, the celebrity's publicist worked overtime to fix his reputation.