
Retain
Duration Emphasis
Emphasizes the ongoing status or possession of something.
Despite the company's struggles, they retained their loyal customers.
Active Decision
Suggests a conscious choice to not let go or change something.
We must retain our cultural traditions amidst globalization.
Positive Connotation
Often carries a positive sense, as it implies success in holding onto something valuable.
Her ability to retain her composure under pressure is admirable.