Rival

usgb/ˈraɪvl/Volume
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LampPro Tip 1/2
Market CompetitionPlay
Use 'rival' to discuss competition where businesses directly challenge each other. SlideSamsung is a well-known rival of Apple in the smartphone market.
LampPro Tip 2/2
Personal AmbitionPlay
'Rival' can imply a personal drive to meet or exceed someone's achievements. SlideAs a runner, she saw her teammate as a friendly rival.