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Sir

usgb/sɜːr,sər/Volume
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Power Dynamics

Use 'sir' to show respect or deference, often to someone with more authority or age.

Illustration for Power Dynamics
I'll get right on it, sir.
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Gender Specific

'Sir' is only used to address or refer to males; 'ma'am' is the female equivalent.

Illustration for Gender Specific
Excuse me, sir, is this your wallet?
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Customer Service

In service environments, 'sir' adds a formal and polite tone to interactions.

Illustration for Customer Service
Would you like anything else, sir?
Visual representation of the word "Sir"

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