Slogan/ˈsləʊɡən/ Definition 1 of 2Pro Tip 1/3Brand Identity Slogans help create a memorable image of a product or company in your mind. Nike's 'Just Do It' emphasizes action and determination. Pro Tip 2/3Emotional Appeal Effective slogans often appeal to emotions, encouraging a connection with the audience. 'I'm Lovin' It' by McDonald's evokes happiness and enjoyment. Pro Tip 3/3Brevity Matters The best slogans are concise and easy to recall, not long and complicated. Apple's 'Think Different' is short and memorable.