Trademark
Definition 1 of 2
Pro Tip 1/3
Legal Protection
Emphasizes the official registered status that protects a company's brand identity from misuse. Their unique bottle shape became a trademark, stopping others from copying it.
Pro Tip 2/3
Brand Recognition
Highlights how a trademark acts as a recognizable sign that distinguishes products or services. The 'swoosh' is the trademark that identifies all Nike products.
Pro Tip 3/3
Commercial Identity
Akin to a signature for a business, indicates ownership and origin. They registered the phrase 'Just Do It' as a trademark for their marketing.