Trademark

usgb/ˈtreɪdmɑːrk/Volume
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Legal ProtectionPlay
Emphasizes the official registered status that protects a company's brand identity from misuse. SlideTheir unique bottle shape became a trademark, stopping others from copying it.
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Brand RecognitionPlay
Highlights how a trademark acts as a recognizable sign that distinguishes products or services. SlideThe 'swoosh' is the trademark that identifies all Nike products.
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Commercial IdentityPlay
Akin to a signature for a business, indicates ownership and origin. SlideThey registered the phrase 'Just Do It' as a trademark for their marketing.