Used informally to describe attraction to someone rugged or unrefined who's however appealing. Despite his untidy appearance, she found him to be quite a bit of rough.
Pro Tip 2/3
Cultural Nuance
Commonly understood in the UK and may not be well-known elsewhere or could be misinterpreted. When I mentioned her boyfriend was a bit of rough, my American friends were confused.
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Positive Spin
Can imply a playful, positive view of someone who otherwise might be seen negatively. He's a bit of rough, but that's exactly what I like about him.