
A licence to print money
Colloquial Usage
This phrase is casual and mainly used in informal conversations or in the media for impact.
When he invented that app, it was a licence to print money.
Metaphor
It's a metaphor suggesting the ease of making money as if one could literally print it.
Her viral product turned out to be a licence to print money.
Idiomatic Expression
Understand that it's an idiom, not to be taken literally, but to emphasize profitability.
That franchise is a licence to print money with its low costs and high demand.
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