Use it to express a situation requiring immediate attention or action to avoid disaster. The fire in the building made evacuation a matter of life and death.
Pro Tip 2/3
Metaphorical Usage
Sometimes used to exaggerate the importance of a non-critical situation for effect. Getting tickets to the concert is a matter of life and death for some fans.
Pro Tip 3/3
Emotional Weight
It carries strong emotional implications; use it to show deep concern or to stress the seriousness of a situation. For the stranded climbers, rescue efforts were a matter of life and death.