The phrase often relates to activities done early in the morning, like exercise or chores.

Morning Activities

While mainly about mornings, it can imply someone is generally proactive and efficient.

Not Just Mornings

It's often used positively to admire someone's motivation or discipline.

It suggests that taking the initiative or starting before others is beneficial.

The 'worm' metaphorically represents any advantage gained by starting early.

Some misuse it to mean someone who is merely fast, not necessarily an early starter.

In commerce, it refers to deals available during an initial period or to early customers.

It implies that the offer or opportunity has a limited time window for action.

It's used as an incentive for customers to act quickly and make early decisions.