At a price Definition 1 of 2Pro Tip 1/3Negotiation Context Used when describing a hard bargain or tough decision with significant downsides. He negotiated the deal, but at a price that cost him his reputation. Pro Tip 2/3Not Always Financial The 'price' often refers to non-monetary costs, like time or happiness. She finished the project on time, but at a price to her health. Pro Tip 3/3Personal Sacrifices Commonly used when personal sacrifices are made for achieving something. He got his dream job, but at a price of moving away from his family.